/ Company Profile

Specialized, founded in 1974 in the United States, officially entered the Chinese market in 2007. For more than 40 years, the company has been dedicated to providing professional products and services to the world's drivers. With its simple and sharp "S" LOGO, Specialized actually means SPECIALIZED.
Innovate or die! Specialized has a wide range of product categories and models. From mountain bikes to road cars, recreational vehicles to baby buggies, including personal equipment such as helmets, cycling clothes, cycling shoes and vehicle accessories such as tires and seat cushions. Whether riding enthusiasts or world-class professional riders can find their own products.
Specialized places great emphasis on the application of ergonomic technology. Cooperating with Boulder Sports Medicine Center in the United States and experts in the field of sports medicine, we have launched a series of products with advanced ergonomic design, such as seat cushion, cycling shoes, gloves and handle covers. The Body Geometry Fit service, SPECIALIZED in ergonomics, is designed to adapt the bike to the rider's comfort, endurance and maximum energy output according to the actual conditions of each person's Body and the different states of contact with the bike.
Specialized has always been dedicated to the needs of motorists, providing SPECIALIZED products and services. Over the past 40 years, Specialized has created many exciting moments, providing high-quality bikes and accessories to riders around the world and pushing the boundaries of cycling.